Creative services
Research
This form is to be used for all general requests of the Creative Services department.
SUBMIT REQUEST
This form is to be used for all general requests of the Research department.
Use this form if you need:
A data set, demographics, labor analytics, mapping, market information/narrative, zoning overview, etc.
Request Menu
Request Menu
The Boston Creative Services and Research teams are pleased to present our newest methodology for requesting deliverables across the Boston office.
Powered by Smartsheet, this system will grant complete visibility, transparency, and project tracking throughout the entire creative services and research workflow process.
Use this form if you need:
New listing materials, extensive revisions to existing projects, new business pitches/proposals, RFP, broker positioning pieces, events, open houses, press releases, video, websites, etc.
SUBMIT REQUEST
Creative Manager
+1 617 330 8146
tiffany.capoccia@colliers.com
Tiffany Capoccia
Tiffany provides creative leadership and direction on design, layout, and production of materials across the Boston office.
Senior Marketing Specialist
+1 617 330 8155
caroline.fallon@colliers.com
Caroline Crocker
Marketing Specialist
+1 617 330 8153
emma.sullivan@colliers.com
Caroline provides marketing support for the Life Science, North, Urban, & Central/128 Leasing team. She partners with Producers and Client Services team members to provide best-in-class property marketing services and high-quality business development proposals.
Emma Sullivan
Emma provides graphic design support for the Investment Sales and Multifamily Capital Markets teams. She partners with Producers and Client Services team members to create and design high-quality marketing materials.
Director of Research
+1 617 330 8148
jeffrey.myers@colliers.com
Jeff Myers
Jeff leads the Boston office's research department, collaborating with advisors across all service lines to develop research narrative and materials to best inform clients about marketplace conditions.
Creative Services Request Menu
*Requires Marketing Manager approval
Advertising
A print or digital ad for property marketing, team positioning, or recent award.*
Aerial/Map
Custom aerial or map with highlighted amenities, developments, tenants, etc.
Board(s)
Boards for on-site property marketing.
BOV
A simple Broker Opinion of Value - this will just include property information and the valuation.
Branding/Logo
Creation of a custom logo or brand for a property or approved team campaign.*
E-Blast
Creation of an email marketing campaign outside of property marketing.
Events (Webinar, In-Person, etc.)
Planning a client event, industry event, webinar, etc.
Floor Plans
Creation of custom floor plans for flyer.
Marketing Campaign - Colliers
A campaign (Capital Markets or Leasing) that follows Colliers brand standards.
Marketing Campaign - Custom
A campaign (Capital Markets or Leasing) that includes custom branding (logo, colors, etc.)
Marketing Campaign - Semi-Custom
A campaign (Capital Markets or Leasing) that combines elements of Custom & Colliers options (e.g., Colliers colors with custom logo)
Marketing Campaign - Sublease
A Leasing campaign that is marketing a sublease within a building. Follows Colliers brand standards, unless approved by Mktg Mgr.
Marketing Campaign Edits
For existing or old marketing materials that require significant updates or edits.
Marketing Plan/Budget
Development of a marketing plan for the sale or lease of a property.
Open House
Planning an open house related to a specific property.
Pitch/Proposal
Developing a proposal for real estate services. Follows Colliers brand standards unless approved by Marketing Manager.
Presentation - Client
Presentation for client that includes market overview, team experience, and other elements targeted to a specific client's needs.
Presentation - Market Overview
Presentation that provides an overview of the market
Presentation - Speaking Engagement
Presentation for a speaking engagement. Creative Services and Research will work in coordination with Speaker to create.
Press Release/Strategy
Postcard
Creation of mailable postcard to a list of pre-selected clients. Team MUST have client list created prior to request.
RFP (Request for Proposal)
Business document that announces a project and solicits a bid from qualified firms. This would be considered a more formal pitch.
Signage
Creation of external signage for property listing
Social Media
Creation of social media image (tombstone, announcement, awards, narrative, etc.)
Team Brochure
Creation of team or service specific brochure that markets products or services, capabilities, case studies, etc.
Template
Design a print or digital collateral that follows Colliers brand standards
Video (Property, Brand, etc.)
Creation of a video for property marketing, department/team positioning, etc. MUST specify targeted budget in description
Website
Creation of property listing website.
Creation of press release or press strategy for recent transaction, market narrative, or team overview. Transaction PR must coincide with Ring the Bell requirements.
Boston Creative services & Research Team
Boston Request Form Page
Research Request Menu
Custom Graph/Table
Creation of a custom graph or table based on pre-determined data sets.
Data Collection
Compiling data from various sources based on a set of specific requests.
Demographics
Compiling demographic information to highlight a specific geographical area.
Labor Analytics
Pulling labor information for a specific geographical area.
Mapping (Drive Times/ESRI/etc.)
Creation of specific map based on pre-determined needs. May require National GIS support.
Market Information/Narrative
Develop a narrative on specific market and/or asset type to complement marketing collateral or meeting.
Media/Interview
Request for research-based intel on market conditions.
Ownership/Contact Information
Pulling information on specific contacts.
Zoning Overview
Overview of specific zoning as it relates to site(s), including by-right, special-permit, and specific regulations associated with Zoning.
Market Report - Custom
Creation of a specific market report. This will follow Viewpoint layout and requires Director of Research approval.
Home
The Team
Creative Services Menu
Research Menu
Bookmark me!
PC: Ctrl + D
Mac: Command + D
Research Analyst
+1 617 330 8066
makella.houdagba@colliers.com
Makella Houdagba
Makella provides research support for the Boston office. She partners with Producers and the Creative services team to develop materials that inform clients about the marketplace.
Senior Marketing Specialist
+1 617 330 8026
hannah.mccarthy@colliers.com
Hannah McCarthy
Hannah provides marketing support for the Southwest Leasing team. She partners with Producers and Client Services team members to provide best-in-class property marketing services and high-quality business development proposals.
Graphic Designer
+1 617 330 8153
brian.vennard@colliers.com
Brian provides graphic design support for the Leasing Department. He partners with Producers and Client Services team members to create and design high-quality marketing materials.
Brian Vennard
Senior Graphic Designer
+1 617 330 8072
taylor.duffy@colliers.com
Taylor Duffy
Taylor provides graphic design support for the Debt & Equity Capital Markets team. She partners with Producers and Client Services team members to create and design high-quality marketing materials.
Marketing Director
+1 617 330 8143
taylor.pederson@colliers.com
Taylor Pederson
Taylor directly supervises the marketing support team, ensuring the timeliness of property marketing and business development deliverables.
Meet the team
Boston Marketing & Creative Services
Public Relations Strategy
Digital Strategy
Creative Strategy
Asset & Client Strategy
Business Development
Brian Vennard
Graphic Designer
Taylor Duffy
Senior Graphic Designer
Tiffany Capoccia
Creative Manager
Emma Sullivan
Marketing Support
Hannah McCarthy
Senior Marketing Specialist
Taylor Pederson
Marketing Director
Marketing
Creative Services
Areas of Expertise
•
•
•
•
Corporate Positioning
Press Releases
Advertising
Events
PR & Communications
Property Marketing Strategy
Asset Branding & Identity
Brochures, OMs &
Email Campaigns
Social Media
Videos & Virtual Tours
On-site Marketing (Signs, Marketing Centers, Open Houses)
•
•
•
•
•
•
Property Marketing
Broker Positioning
•
•
•
•
RFP Responses
Pitch presentations Proposals
BOVs (Broker Opinions of Value)
Business Development
Capabilities
•
•
•
•
Team Brochures & Websites
Social Media
Speaking Engagements
Thought Leadership
How we partner together
Broker Teams
•
•
•
Provide insight & market knowledge
Coordinate with client
Connect Marketing & Creative Services with client as needed
Market knowledge & relationships
•
•
•
•
Content gathering
Template-based collateral
Colliers self-service tools utilization
Coordinate with Marketing & Creative Services
Day-to-day needs
Client Services
•
•
•
•
•
Property marketing
New business development opportunities
Broker & team positioning strategies
Email & social media campaign strategy
Design guidance & solutions
Strategic needs
Marketing & Creative Services
Scroll for more
Boston Marketing
& Creative Services
Your Strategic Partners
Accelerating success.
Scroll for more
Scroll for more
Request process
Boston Marketing & Creative Services
Click here to access the Request Form
Need a press release? Click here.
Project submitted via Request Form with all content included.
The team lead will review and assign the request, prioritizing based on urgency and importance.
Once assigned, the requester will be notified via SmartSheet, and the assigned team member(s) will begin the project, adhering to timing of project type and communicating if timing changes or additional content is needed.
The team will share drafts with the requesting team at key project stages for feedback and repeat until project is complete.
There should be no more than three rounds of edits.
The team will ensure the final project is cohesive and meets all requirements before final approval. Once approved, the team will deliver final materials to the requesting team (or launch materials as appropriate).
When necessary, a meeting will be scheduled to discuss the project in detail.
When necessary, a meeting will be scheduled to discuss the changes in detail.
Presentation practice will be scheduled for pitches and other presentations when time allows.
SUBMIT
Execution
feedback
delivery
Kickoff
discuss
prep
